ILLUMIĀ Lash Concentrate held in natural light
Lash Concentrate · P4 + H10

Longer, fuller-
looking lashes.

A lightweight daily serum that conditions lashes from root to tip — one precise stroke, in under five seconds.

Free UK deliveryOn orders over £30
90-day guaranteeMoney-back promise
5-second ritualOne stroke, once a day
Secure checkoutEncrypted payment
Applying ILLUMIĀ along the lash line
The ritual

Beauty, worn lightly.

Illumiā is built around a single, considered gesture. A fine applicator lays one clean stroke along the lash line — no fuss, no mirror gymnastics. Then you sleep, and let the formula do the quiet work.

ILLUMIĀ Lash Concentrate, 3ml
The serum

Lash Concentrate

Our P4 + H10 complex conditions and strengthens the look of each lash, helping reduce the appearance of breakage for a denser, more defined fringe over time.

3ml · 0.1 fl oz

How it works

A five-second evening ritual

Designed to slot into your routine like a fine liquid liner.

01

Start clean

Begin with clean, dry lashes, free from make-up and oil.

02

One stroke

Glide a single line along the upper lash line. One dip covers both eyes.

03

Let it work

Use once daily, in the evening. Let it dry before anything else.

Close-up of natural lashes

Considered care for an everyday gesture.

What to expect

Consistency is everything

Used daily as directed, fuller-looking results typically develop over an 8–12 week routine. Individual results vary.

Weeks 1–4

Lashes feel conditioned and nourished as the routine begins.

Weeks 4–6

Lashes start to look healthier and more defined.

Weeks 6–8

A visible improvement in the look of length and volume.

Weeks 8–12

Full results — a fuller, longer-looking fringe. Maintain 3–4× weekly.

90 days to fall for it

Give the ritual a proper trial. If you're not happy with how your lashes look after 90 days, we'll refund you — simple as that.

Questions

Good to know

How do I use it?

Apply a single stroke along the upper lash line, like a fine liquid liner, once daily. One dip is enough for both eyes — more is not better.

When will I see a difference?

Consistency is key. Used daily, fuller-looking results typically develop over an 8–12 week routine. Individual results vary.

What's in it?

The full ingredient (INCI) list will be published here once verified with our supplier.

Is there a guarantee?

Yes — every order is covered by our 90-day money-back guarantee.

Start your lash ritual

One serum. One stroke a day. Ninety days to see it through.

Shop the serum