One stroke.
Every evening.
Illumiā is built around a single, considered gesture. Here's the whole routine — start to finish.
Conditions every lash
Our P4 + H10 complex nourishes and strengthens the look of each lash from root to tip — helping reduce the appearance of breakage for a fuller, more defined fringe.
Three simple steps
Start clean
Clean, dry lashes, free from make-up and oil.
One stroke
Glide along the upper lash line, like a fine liner. One dip covers both eyes.
Let it work
Apply in the evening and let it dry before anything else.
Daily, then maintain
Use once every evening for the first 12 weeks. Once you're happy with the look, drop to 3–4 times a week to maintain.
Give it a full routine
Fuller-looking results typically develop over an 8–12 week routine. Individual results vary.
Lashes feel conditioned and nourished.
Lashes look healthier and more defined.
A visible improvement in the look of length and volume.
Full results — a fuller, longer-looking fringe.
Get the most from it
Can I use it with make-up?
Yes. Apply to clean lashes and let it dry fully before any other product. For best results, use in the evening.
How much should I use?
One stroke along the upper lash line. One dip covers both eyes — using more won't speed up results.
Can I use it on my lower lashes or brows?
Apply only to the upper lash line; the serum transfers to lower lashes as you blink.
When will I see results?
Consistency is key — fuller-looking results typically develop over 8–12 weeks. Individual results vary.