Shop Illumiā
One serum, done properly. Choose a one-time bottle or subscribe and save 20%.
Best seller
Lash Concentrate
A lightweight daily serum for longer, fuller-looking lashes. One precise stroke, in under five seconds.
3ml · 0.1 fl oz · £24.90
Why Illumiā
Simple. Considered. Effective.
Longer, fuller-looking lashes
Conditions each lash for a denser, more defined fringe over time.
Five-second routine
One stroke, once a day. That's the whole ritual.
Free UK delivery
On orders over £30, with tracked shipping.
90-day guarantee
Try it risk-free for a full routine.
Subscribe & Save
Save 20% on every delivery
Never run out mid-routine. Choose your frequency, and edit, pause or cancel anytime.
Start a subscription